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As the temperature soars, your old air conditioner struggles to cool your home and your utility bill skyrockets. Ouch! Recognizing something must urgently be done, you turn to the so-called "Air Conditioning Expert." The result? Most homeowners OVERPAY hundreds, if not thousands of dollars, when purchasing a new air conditioning unit for their home!

A former air conditioning sales person is coming clean and revealing SECRETS that air conditioning sales people use to drive up the cost of your new AC purchase.

Dont fall prey to their tactics! Continue reading below to learn inside information on how homeowners are tricked into overpaying for their air conditioner.

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The distribution channel for air conditioning consists of a manufacturer, distributor, and a dealer (the installing company). Each channel adds a markup. The dealer usually adds a 100% markup! For example, a dealer will purchase a new air conditioner from the distributor for $2,000 and then turn around and charge you $4,000. But thats not all! Next, the dealer will also charge you installation labor costs and company overhead costs as well.

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Air conditioning sales people are paid a commission between 8% and 15% of the total selling price. Therefore, an air conditioning system that retails for $10,000 most likely has $800 to $1,500 in commission built into the price just to pay the salespersons commission. Naturally, this commission-based pricing drives up the cost.

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Some companies mark up the retail price of air conditioning units, then advertise a "威尔斯人娱乐开户地址软件" to get you into the store. They will advertise a $1,500 Rebate Discount with the provision that the rebate expires in 15 days, "so you better buy now." This is just an advertising ploy. The company has jacked up the price of the air conditioner just so they can offer this false rebate discount. In this instance, you still overpay for your AC.

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Financing promotions such as 60 months, 0% interest cost the air conditioning company 14% to 17% of the total selling price. This means that on a $10,000 AC system, $1,400 dollars or more in financing costs may be added to the price the homeowner pays to cover this expense. Even unsuspecting homeowners who do not need financing often fall prey to this tempting "FREE Financing advertising ploy and end up overpaying by a large amount for their air conditioning.

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All manufacturers do their best to produce flawless equipment, but unfortunately, it is impossible to achieve 100% perfection. Therefore, the manufacturer places a warranty on the equipment promising to repair or replace the mechanical part that fails. This requires the manufacturer to set aside a warranty reserve savings account or buy insurance for potential warranty claims. This cost is passed on to the distributor. The distributor warrantees the equipment to the dealer and then they put a markup on the warranty. Next, the dealer places a warranty markup on the equipment and builds the warranty cost into the retail-selling price. This 3-step warranty markup greatly increases the price you pay for a new air conditioner.

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Big companies have big buildings with extremely high rents, huge utility bills, and expensive insurance. Additionally, big companies have big management teams with big salaries. All of these expenses equate to massive overhead "Big Business Bureaucracy that increases the price of the air conditioner for you!

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Just because your air conditioning representative is wearing a technician uniform doesnt mean he is a real technician. Air conditioning sales people often wear a technicians uniform to provide the appearance that they are technicians. They dress like this to lower a homeowners' defenses, because a homeowner is much more likely to trust a "technician than they are a sales person. But let there be no mistakewhether they are a technician or a sales person, the purpose is the same: to make the sale. The technicians goal is to get you to buy an air conditioner from them now, and because hes the "technician and knows best, hell likely recommend an expensive unit since hell make a nice commission on it. Of course, this increases the cost you pay for the air conditioner.

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Companies invest a lot of money training their sales people how to overcome common objections such as, "Your price is too high, "I want to get three bids, "I need to think it over, and "I can get it for less. High-powered expensive sales training gives AC sales people the tools they need to get more money out of you, ultimately resulting in you paying a lot more than you need to for air conditioning.

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Confusion creates dependency. If the air-conditioning representative can make replacing your air conditioner sound complicated and overly technical, then most homeowners will just buy what the company representative tells them to buy. Their recommendations may be based on what is best for their wallet versus what is best for your comfort or budget. This dependency increases the cost you pay for air conditioning.

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If your existing air conditioner keeps you comfortable, then your new one will probably be the same size as what you already have. Its very rare that the size of your air conditioner needs to change, unless you have made major modifications to your home. Dont know the size of your current AC unit? Finding it is easy! There is a model plate on the side of your air conditioner that contains 6 to 10 numbers. The size can be found inside this series of numbers. Look for:

18 = 1.5 Ton
24 = 2 Ton
30 = 2.5 Ton
36 = 3 Ton
42 = 3.5 Ton
48 = 4 Ton
60 = 5 Ton

If you are unsure, enter the model number into your internet browser to identify the size of your air conditioner.

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